The official launch of Amila Go! took place on Friday, 23 January 2026, in a breathtaking setting at 55 Tulbagh Events & Wedding Venue in Kempton Park. Renowned for its tranquil gardens and timeless charm, the venue provided the perfect atmosphere for an unforgettable launch experience.
Amila Go! is available in a variety of refreshing flavours, including mixed berries, mango, orange, and watermelon. Enriched with vitamin C and best served chilled, the product promises a great taste that is expected to win the hearts of many consumers across South Africa. “This is a vitamin C–enriched product that tastes amazing and appeals to a wide market,” said Tamar Mbalo, Marketing Manager at Promasidor South Africa.
The product is designed to reach communities nationwide. Each 5g sachet, priced at an affordable R2, makes up to two litres of juice, offering exceptional value for money. Promasidor, the company behind the long-standing and successful Drink O Pop brand, which has been on the market for over 38 years, believes Amila Go! represents a step forward in quality and innovation. CEO Andy Hamann attested that Amila Go! offers higher nutritional value. “This is a product that a mother would be proud to put in her child’s lunchbox, knowing she is giving them vitamins. It is suitable for all ages and can be trusted,” Hamann said.
The product has already seen success in the Western Cape, supported by strong in-store activations. A significant amount of stock has since been supplied to Gauteng. According to Daryn Langley, Sales Director at Promasidor, early feedback has been positive, people love the taste. We already have repeat orders coming in, which is exciting,” said Langley.
Langley also highlighted Promasidor’s commitment to community upliftment, noting that the company’s local teams have painted over 150 spaza shops in the last two years as part of its community support initiatives.
Marketing efforts will continue to focus on education and awareness, particularly within communities and schools. Schools have already come on board, educating learners about the benefits of the product.
Amila Go! is now sold by all major cash-and-carry wholesalers in the Western Cape, contributing to job creation within local communities. In Johannesburg, the product is available at wholesalers such as Sweet Harper and Boxer. “We’re excited about our partnership with Boxer and thrilled to be featured in their pamphlet,” said Brad Liebenberg, National Sales Manager at Promasidor. “They recently ran a promotion where consumers could buy five sachets for just R10.”
Hamann added that the company remains committed to food safety and consumer education. “We educate our consumers about expiry dates and food safety. We have built trust with our consumers. Amila Go is a quality product from a reputable source.
Hamann further explained that Amila Go!’s Halaal certification required rigorous audits and strict food safety compliance. “This product is for the journey of a child who wakes up early, commuting an hour or more to school, passing a spaza shop with a R2 or R5 coin. The key here is vitamin C—every child needs it,” Hamann concluded.
